It used to take two people to hold Max down while his hair was cut.
Now he sits and watches it.
Granted, he doesn't particularly enjoy it - this shot was a fluke really, as within about 5 seconds the grumpy face and whining was back.
Sure he still sort of white-knuckle-hold's his way through it, but it doesn't take anyone to restrain him, he'll go and sit on the seat himself now, and will be able to calm down within maybe 20 minutes afterwards instead of being upset for up to 3/4 hours afterwards.
All in all, I'm going to call that progress.