Thursday
Jun232011
Nivea 100 Years of Closeness
Thursday, June 23, 2011 at 3:24PM 
NIVEA is 100 years old this year, and to celebrate, they've done some research into how touch can really make or break our days.
It really can, can't it? Touch, that is.
I know that I'm a hugely touchy/feely person. I can't help it. I need to feel bonded to my family and friends, and to me, that means hugging, and generally, that helps me to Feel Closer to them. I hug my friends when I see them. Hell, I hug my friends' friends when I meet them for the first time! I'm just that kind of person.
I couldn't imagine *not* being that huggy person, you know?
So Nivea's research into touch has thrown up quite a lot of information about how not only is touch a nice way to feel closer than ever to our loved ones, it's actually an essential part of our growth and development.

For example, did you know that :
- When babies are born, their brains aren’t yet fully formed. Cognitive, brain and socio-emotional development are all dependent on consistent touch from their parents – without it, vital parts of the brain wouldn’t grow properly. Touch is so crucial, it’s the most highly developed sense at birth.
- In the early years of life, children lack the ability to soothe themselves when stressed. Being rocked, stroked and cuddled by their parents is the key – it helps them feel safe and contained.
- Sex aside, regular physical contact is key to forging intimacy and trust. Several studies have found that women who are frequently touched by their partners in a non-sexual way – for example, hugging – produce higher levels of oxytocin, a feel-good hormone associated with feelings of intimacy.
- In old age, touch may help improve health and recovery from illness. According to research, elderly patients who are touched by nursing staff – even imperceptibly, with a light tap on the shoulder – are more likely to eat well. And a light touch on the hand can reduce heart rate and blood pressure in patients prior to surgery.
Now, it's interesting this, for me as the mum of Max, who has autism.
Number two on the list is really rather different for him, you see. Touch and rocking and cuddling while he's in a state of stress, actually causes the situation to become even more stressful for him. So instead of doing what I feel is natural - to hug and kiss and calm him - is completely the wrong way to go about it. For him. However, recently he's started to come over to me for a back rub if he's hurt or upset - which is *huge* for his development!! :)
Ahem, anyhoo... back on track!
Nivea's got a big tour going on around the UK at the moment. Involving debates on whether technology is harming or helping our social interactions, and other such things. It's a big can of worms, I think! You should go over to their facebook page and have a nosey!
They want to get as many photos of people sharing their closeness with others as they can. In fact, they're looking for a million moments of closeness! They will have their photobooths available at their events, and you can add a photo of your moment of closeness onto their facebook page. You could win £100! Definitely worth a look, I reckon!

So, happy birthday Nivea! Here's to another 100 years and taking us into the 22nd century!
*hugs*
Sponsored Post








This is a sponsored post